Companies are increasingly understanding that CSR projects are an effective way of creating strong and long-lasting bonds with their employees, customers and local community. But it’s not pure philanthropy, and can be very good for business...
What is CSR?
Corporate Social Responsibility is the practice whereby companies choose to integrate social or environmental concerns within their own business operations.
CSR is generally understood as being the way in which a company achieves social and/or environmental goals whilst simultaneously improving its competitiveness.
It is important to draw a distinction between CSR (which can be understood as a strategic business management concept) and charity, sponsorships or philanthropy. While the latter still makes valuable contributions to society and enhances the reputation of a company, the concept of CSR clearly goes beyond that.
What’s in it for my business?
Well implemented CSR projects have been shown to generate a variety of competitive advantages, such as:
- enhanced recruitment and retention of employees: a happier workforce
- improved productivity and quality
- enhanced access to funding and markets
- improved brand image and reputation
- enhanced customer loyalty
- increased sales and profits
An Animalates CSR project will provide the kind of activity which you and your staff can involve yourselves, feel proud of and spread the word about. And in doing so, it is exactly the kind of project which can help your business to generate genuine, measurable, competitive advantage.
- Expand your community presence
- Improve business performance
- Inspire your workforce
- Increase your company profile
Find out more about our csr opportunities
...and also receive an Animalates episode for free